PROJECT HIGHLIGHTS
BHAKTI FEST
Co-Producer, Marketing and Development lead. Overseeing production process from inception through activation for one of the top conscious yoga/music festivals in the US. Create strategies to drive revenue and effectively manage all aspects of marketing and partnership process for 150+ sponsors, vendors, media and other partners. Brand building, resulting in increased revenue for the event; 25% increase in ticket sales and sold out increased vendor space offerings each year.
ILLUMINATE Film Festival
Seasonal Marketing & Partnership lead for ILLUMINATE Film Festival. Developed a short lead time marketing strategy and plan. Managed and developed marketing content for email and social media. Oversaw and executed across all marketing functions, website development, advertising, media partnerships , program guide creation etc. Oversaw sponsorship and media partner lead generation and activation.
ELECTRIC ZOO
Seasonal Tender and Procurement Manager for this 3-day 100K attendance NYC Festival. Lead vendor infrastructure bid solicitations, contract negotiation and preparation to support event infrastructure, operations and build.
TUNIE'S NATURAL GROCERY & VITAMIN SHOPPE
Developed integrated strategic marketing strategy, planning and partnerships for local South Florida natural grocery chain. Negotiation and activation of Coop marketing efforts with national natural products brands, resulting in $200,000 additional annual marketing revenue for company. Produced annual Health & Wellness Seminar event, increased attendance by 40%.
GIRLS ROCK & GIRLS RULE
GRGR Founder and Tour Producer, managed artist and venue booking, marketing and PR, sponsorship and partnerships. GRGR began as a single event in NYC in 2002 and grew into a 16 city tour in its 10-year run, bringing exposure and recognition to undiscovered female rock talent and raising thousands of dollars for women related charities such as, Voice of Woman Organizing Project, Willie Mae Rock Camp for Girls & Habitat for Humanities, Girl Build.
HEAL THE PLANET DAY
Event production, marketing, business development for regional non-profit Earth Day event. Created event experiences, increasing attendance by 30% and attracting 2000+ attendees. Secured 45+ vendor and sponsor partners with only a 3-month planning window.
TRIBECA FILM FESTIVAL
Built sponsorship department, increased sales, brand exposure, client satisfaction (80% + renewal rates). Developed and executed new platforms such as the Tribeca Drive-I, Tribeca ASCAP Music Lounge, Amazon On-line Short Film Competition, and Hospitality programs. Produced events, partnerships and promotions for 40+ top Fortune 500 clients such as, American Express, General Motors, Anheuser Busch, L’Oreal Paris, Nokia, Pepsi, Sony, Kodak, NBC, The New York Times, Vanity Fair, Variety, and Radio Disney, resulting in extensive exposure for the Festival and it partners and generating $3,000,000+ in sponsor revenue